Joseph II, Holy Roman Emperor

What people wore

Personal cleanliness through body linen

In 18th-century Vienna, ordinary men typically owned between six and ten shirts, while women owned between seven and eleven shifts, which were essential for maintaining hygiene and a respectable appearance.

Getting around

Travel times by carriage in the 1700s

In the 18th century, a 30-kilometer trip between St. Pölten and Melk took 5 to 7 hours, while a 115-kilometer journey to St. Florian took 20 to 28 hours.

At the table

Beverages of the ordinary people

While the wealthy enjoyed wine, poorer women in Vienna often drank water mixed with vinegar to cool themselves during hot summers. By the 1730s, beer consumption was rising, and Viennese residents drank about three times as much wine as beer, though beer was increasingly becoming a staple drink.

Music

Masquerade balls were a social highlight

During the carnival season, masquerade balls were highly popular, with noble guests often wearing costumes of lower social orders, such as cooks, servants, or exotic figures.

Daily life

Crowded homes and shared urban infrastructure

Most residents lived in rented rooms or shared apartments where cooking, sewing, child care, and sleeping often occurred in the same few rooms. Homes relied on tiled stoves for heat and fuel, and daily movement was shaped by access to neighborhood wells and fountains.

What it cost

Food prices in Vienna

In 1740, a kilogram of bread cost 2.61 Kreuzer, while a kilogram of beef cost 9.36 Kreuzer.