In the news1939–1948
1939 Wahlen Plan increases food self-sufficiency
To prepare for the Second World War, the government introduced the Wahlen Plan in 1939 to increase food self-sufficiency by doubling arable land for crops like potatoes. Rationing of staple foods was implemented and remained in place until 1948.
Getting around
Expansion of affordable rail and bus travel
During the interwar period, Swiss railways and postbuses expanded their ticket offers, including reduced prices for families and ski trips, to attract more travelers.
In Europe1948–1952
The Marshall Plan
American aid of some $13 billion rebuilt the ruined economies of Western Europe.
Daily life
Kitchens served as bathrooms for families
Families heated water for bathing in the kitchen using stoves or kettles, and weekly baths were often taken in a large galvanized tub placed on the kitchen floor.
What people wore
Embroidery time for costumes
Hand-embroidering the small design on the white collar of an Appenzell women's costume takes seven hours of meticulous manual work.
Music
Pressure to modernize folk bands
During the 1930s and 1940s, Ländler bands were frequently pressured by event organizers to incorporate modern instruments like saxophones and drums to satisfy dancers.
At the table
Food rationing required coupons and cash
During World War II, families required both money and ration coupons to purchase staple foods like bread, and some had to visit different bakeries to find one that would accept their available coupons.