Federico Ubaldo della Rovere, Duke of Urbino

What people wore

Famine-Era Food Restrictions and Rationing

During periods of famine, authorities prohibited the baking of luxury bread and sweets to control food costs. The poorest citizens relied on state-subsidized shops that sold bread made from a mix of inferior cereals and pulses.

At the table

Strict bread rationing for the poor

To ensure urban stability during food shortages, authorities strictly rationed bread, forcing the poor to eat smaller loaves made from a mixture of less valuable cereals and pulses. In contrast, fine flour bread was reserved exclusively for city residents.

News and letters

Letter travel time: Turin to Paris

During the early seventeenth century, a letter typically took about a week to travel between Turin and Paris, although this was subject to weather conditions across the Alps.

Getting around

Travel and Communication in the Duchy

In the early 17th century, the Via Emilia was a vital, though sometimes poorly maintained, route for transit between Piacenza, Parma, and Bologna, featuring regular services by couriers and messengers who operated on fixed schedules. Travel on this route was managed via post stations where riders could change horses to maintain efficient communication networks.

What it cost

Fixed bread prices in Parma

In Parma, bread was sold at prices fixed by public authorities, and poor city dwellers could buy lower-quality bread made from pulses and cereals at state-run shops during times of famine.

Daily life

Bread rationing for the poor

To prevent riots during food shortages, the state rationed bread, forcing the poor to eat smaller loaves made from pulses and low-quality cereals. Luxury bread and sweets were strictly forbidden during these times of scarcity.

Work

Public works for the poor

In 1591, the construction of the Parma Citadel was ordered specifically to provide employment for a labor force of 2,500 poor city residents.