Odoardo Farnese

What people wore

Famine-Era Food Restrictions and Rationing

During periods of famine, authorities prohibited the baking of luxury bread and sweets to control food costs. The poorest citizens relied on state-subsidized shops that sold bread made from a mix of inferior cereals and pulses.

At the table

Strict bread rationing for the poor

To ensure urban stability during food shortages, authorities strictly rationed bread, forcing the poor to eat smaller loaves made from a mixture of less valuable cereals and pulses. In contrast, fine flour bread was reserved exclusively for city residents.

News and letters

Postal Networks and Improved Delivery Times

By the seventeenth century, a public postal network of regular couriers allowed ordinary people to send mail, whereas previously they relied on miscellaneous travelers. Letters that once took two weeks to arrive could then be delivered in five days.

Getting around

Travel and Communication in the Duchy

In the early 17th century, the Via Emilia was a vital, though sometimes poorly maintained, route for transit between Piacenza, Parma, and Bologna, featuring regular services by couriers and messengers who operated on fixed schedules. Travel on this route was managed via post stations where riders could change horses to maintain efficient communication networks.

What it cost

Fixed bread prices in Parma

In Parma, bread was sold at prices fixed by public authorities, and poor city dwellers could buy lower-quality bread made from pulses and cereals at state-run shops during times of famine.

Daily life

Schooling for the noble elite

Duke Ranuccio I founded a boarding school for noble boys in 1601, where students learned French, dancing, horsemanship, and fortification design. High fees were charged for this exclusive education that attracted pupils from across Europe.

Work

Paying rent with capons

Rural tenants often paid their rent in the form of a pair of capons, which were required to be delivered within a week of Saint Martin's Day on November 11.