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Fernando Schwartz

Born Geneva, 16 Nov 1937

5 facts1 source

Living person. The family sees only the name, dates and photo; everything else stays private unless they choose to share it.

Facts and their sources

A life in time

  1. 16 Nov 1937

    Born in Geneva

During his lifetime

He has lived through 10 decades. Pick one to hear and see what it was like around Geneva.

General history, not a record about the family: each item says where it comes from.

The 1930s · Fernando is born in Geneva

In the news1939–1948

1939 Wahlen Plan increases food self-sufficiency

To prepare for the Second World War, the government introduced the Wahlen Plan in 1939 to increase food self-sufficiency by doubling arable land for crops like potatoes. Rationing of staple foods was implemented and remained in place until 1948.

What people wore

Embroidery time for costumes

Hand-embroidering the small design on the white collar of an Appenzell women's costume takes seven hours of meticulous manual work.

Daily life

Early electric appliance costs and usage

By 1930, some households used electric appliances for cooking and washing, paying 40 Rp. per kWh for electricity during high-tariff morning and evening hours.

In the news1929–1936

1929 crisis leads to mass unemployment

The 1929 global economic crisis caused unemployment to soar from 8,000 people to 93,000 by 1936. Many industries, especially textiles, never recovered, forcing the government to finally devalue the Swiss franc by 30% in 1936.

Music

Record-breaking song sales in 1939

In 1939, a specific yodel-fox song called Landidörfli was released and sold a remarkable 55,000 copies.

In Europe1933

Hitler comes to power

Hitler became chancellor of Germany in January 1933 and within months had made himself dictator.

Getting around

Expansion of affordable rail and bus travel

During the interwar period, Swiss railways and postbuses expanded their ticket offers, including reduced prices for families and ski trips, to attract more travelers.